Monetizing an indie game is more than flipping on ads or adding a few in-app purchases. The best monetization feels fair, transparent, and aligned with your players, while still giving you a realistic path to recoup costs and fund future projects.
This course walks you through building a complete monetization strategy for your own game, step by step. You will pick a revenue model, wire up IAP and ads, set up analytics, and design a live, test-and-iterate process you can reuse on future projects.
Follow these lessons in order to complete the course
Pick a realistic, player-friendly revenue model for your indie game instead of copying whatever is trending on the store front page.
Connect your chosen revenue model to your actual game loop so monetization feels natural, fair, and integrated instead of bolted on at the end.
Turn your monetization loop into concrete, fair offers with real prices, so you know exactly what you are selling, to whom, and why it makes sense.
Turn your offers and price points into a working store flow, from in-game entry points to test purchases and analytics events you can measure.
Learn how to read your early monetization data, spot red flags, and make small, safe changes to offers, prices, and placements instead of panicking or overreacting.
Learn how to connect your monetization changes to long-term KPIs like retention and payer behavior so you can run ethical live ops instead of chasing short-term spikes.
Turn your long-term monetization KPIs into a simple, ethical live ops roadmap and content calendar that you can actually ship with a small indie team.
Learn how to design, run, and read your first safe A/B tests for prices and offers without breaking your economy or burning player trust.
Learn how to segment your players into clear groups and design fair, non-predatory offers for each segment so your monetization grows without punishing your best fans.
Learn how to build simple, honest LTV and revenue forecasts for your indie game so you can make business decisions without gambling on fantasy spreadsheets.
Learn how to turn your LTV and revenue forecasts into concrete, low-risk decisions about budget, runway, and how aggressively you should grow your indie game.
Learn how to choose and run safe, measurable monetization experiments after launch using clear hypotheses, success metrics, and exit conditions so you improve revenue without gambling.
Align your store page and positioning with your monetization so players see a clear, honest picture of your game and are more likely to convert and stick around.
Bring your monetization live with a simple launch checklist, then use data and experiments to improve offers, store presence, and retention over time.
