10 Free Game Marketing & Promotion Tools (2025 Edition)

Discover the best free marketing and promotion tools for indie game developers. Complete list with analytics, social media, email marketing, and community building tools.

100% FREE website and game analytics with detailed user behavior tracking.
Perfect for: Website traffic, user engagement, conversion tracking

Free social media marketing tools with audience insights and ad creation.
Built-in analytics for game promotion campaigns

Mailchimp

Email Marketing

2,000 contacts FREE email marketing platform with automation and templates.
Perfect for: Newsletter campaigns, player updates, community building

Discord

Community Platform

Free community platform for building game communities and player engagement.
Voice, text, and video communication tools

Reddit

Community Platform

Free community engagement on gaming subreddits and developer communities.
Perfect for: Game promotion, feedback collection, community building

Twitter/X

Social Media

Free social media platform for game updates, announcements, and community interaction.
Real-time engagement with players and developers

YouTube

Video Platform

Free video platform for game trailers, tutorials, and developer content.
Perfect for: Game trailers, dev logs, tutorial content

Itch.io

Game Platform

Free indie game platform for publishing, promotion, and community building.
Built-in analytics and developer tools

GameJolt

Game Platform

Free game hosting platform with community features and promotion tools.
Perfect for: Game publishing, community building, player feedback

Steam

Game Platform

Free game distribution platform with built-in marketing tools and analytics.
$100 Steam Direct fee for publishing (one-time)